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L. Lin Ong (Ph.D., University of North Carolina at Chapel Hill) is an Associate Professor of International Business and Marketing at the College of Business Administration, Cal Poly Pomona (ÁùÉ«Íø, Pomona). She is a US Fulbright Scholar, receiving a competitive award to research in Malaysia at the Asia School of Business (2024-25). Dr. Ong has published in the Journal of Business Research, Journal of the Association of Consumer Research, and Journal of Consumer Affairs. 

Dr. Ong's research looks broadly at the interaction of business and society, with a focus on consumer vulnerability in digital and financial spaces. She is interested in increasing consumer well-being through effective marketing strategies and public policy. Dr. Ong is active in the movement, co-chairing the 2025 international conference hosted at American University (Washington, DC). Dr. Ong's doctoral dissertation analyzed the economic networks and decision-making of low-income female microentrepreneurs in coastal Kenya. She has lived, worked, or traveled on every continent except for Antarctica. 

At ÁùÉ«Íø, Dr. Ong teaches in the fields of international business, international marketing, consumer behavior, and market research. As an educator, she is passionate about helping students hone their critical thinking skills and connect management theories to current events, increasing their ability to make effective business decisions.  

Dr. Ong is a Faculty Advisor for the Center for Customer Insights and Digital Marketing as well as Fulbright Liaison at ÁùÉ«Íø. Her past experience includes Director of New Professionals on the Board of the , a market insights and analytics professional organization; Research Scholar in Data Innovation for , a Bill and Melinda Gates Foundation funded global health project, focused on Nigeria and the DRC; and management consulting with division.